And read our interview with Schaefer ahead, in which she discusses her inspirations, whether this is the future of political ads, and more.
In some ways, I would love to make Bernie ads with them for the rest of my life, but I also think there's some value in me having distance from the campaign.
So I wanted to make art that's filled with the joy and hope that I feel around the campaign.
Even though Bernie is in the lead, we can't stop working.
I've written down rules of how the brand talks — the stuff coming from the account has to sound like it's coming from a perfumery rather than Bernie supporters.
There's a lot of bad acting and a lot of sexualizing things that aren't sexual, which is why in these ads we're eroticizing prison reform and things that are 'dry' on paper.